Express Yourself: Colour Your World with Wee Joys

Wee Joys began with a simple mission: to help everyone feel like themselves again—to give them a lift with colourful, comfortable accessories made with Japanese-crafted beauty.

The Spark Behind Wee Joys

Once upon a time in the heart of Edinburgh, a woman named Hitomi found herself at a crossroads. As she juggled the joys of motherhood with the demands of daily life, she felt her vibrant sense of style slipping away. Caught in the whirlwind of school runs, work commitments, and playdates, she often reached for the same simple outfit, longing for the days when she could express her personality through fashion.

In those quiet moments of reflection, Hitomi realised her love for bold colours and unique accessories hadn’t faded—it was simply waiting to be rekindled. And so, Wee Joys was born.

Rooted in Creativity, Inspired by Joy

Hitomi's creative journey began long before motherhood. Growing up in Japan, she was surrounded by colour, fabric, and flair. Her mother, a talented hair and make-up artist, inspired her from an early age. As a child, Hitomi would spend hours observing the magic her mother created—learning how style could be a form of self-expression.

Her passion soon found its outlet in crafts. In primary school, she received glowing feedback for her embroidery work, and later on in secondary school, won a prefectural award for a handmade pyjama set—clear signs of a future filled with making. These formative moments planted the seeds for what would eventually blossom into Wee Joys.

Handmade Hair Accessories That Celebrate You

With a heart full of purpose and a desire to reclaim her identity, Hitomi transformed her small Edinburgh studio into a joyful creative space. Every scrunchie, headband, and accessory is lovingly handmade using premium Japanese fabrics—bringing together colour, craftspersonship, and comfort.

Wee Joys accessories aren’t just pretty pieces—they’re designed to boost your self-love. Whether you’re dressing up for the day or need a cheerful pick-me-up, each item is made to brighten your routine and help you express your unique style.

A Movement That’s Gaining Momentum

Wee Joys quickly captured hearts across Scotland and beyond. Hitomi's vision was recognised when she was awarded Best for Creative Hair Accessories 2024 - Scotland and Vibrant Accessories Business of the Year 2023 in Scotland by LUXlife.

Our pop-up shops at John Lewis Edinburgh have become community favourites—full of smiles, stories, and laughter. Customers return not just for the accessories, but for the sense of joy they bring into everyday life.

Join the Wee Joys Community

By choosing Wee Joys, you’re not just picking out a hairband—you’re embracing a celebration of joy, creativity, and individuality. Each time you reach for one of our handmade accessories, know that it was made with love, intention, and a splash of colour to brighten your day.

Let’s celebrate the beauty of self-expression together.

Because every day is an opportunity to shine a little brighter.

With love and colours,

Hitomi x